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A littlle bit about me.....


Hi, I'm Emma, a newlywed and proud mother in my vibrant early 50s with an unwavering passion for fashion!

I’m very settled in Bristol, I share my bustling home with my husband, John, my two grown-up kids, and our crazy Cockapoo Bertie, and our lovable Cavapoo, Hugo!

With a background spanning 25 years in the fashion industry, I've held management roles with renowned high street brands including Jigsaw, The Vestry, Hobbs, and Mint Velvet and in 2010, I embarked on an exciting journey by co-founding a ladies' boutique, Sweet Pea, in Bristol.

In 2018, fuelled by determination and vision, I took the bold leap of launching my own online boutique, Boutiquemma.

Today, I love being immersed in the vibrant world of Boutiquemma, curating collections that epitomise wearable, chic, and affordable fashion essentials tailored for people like us.

Each handpicked piece embodies my dedication to delivering elegance and impeccable style. Over the years, I've cultivated a cherished bond with my clientele, initially local but now I'm proud to be able to say International! All sharing in our love for fashion-forward clothing and accessories.

I find immense joy in witnessing my clients radiate confidence in my collections, and I wholeheartedly invite you to share your stunning photos and join our fashion journey on Instagram and Facebook.

Thank you for visiting Boutiquemma—I'm thrilled to have you here! 
Emma x

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