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A little bit about myself.....

Hi, I'm Emma a 40 (something!) mum with a passion for all things fashion!

I live in Bristol with my lovely partner John, my 2 adorable teenagers and our crazy Cockapoo Bertie.

I've been working in the fashion industry for the last 25 years, holding management positions for major high street fashion brands including Jigsaw, The Vestry, Hobbs and Mint Velvet.

Then in 2010 I set up in partnership the successful and prestigious ladies boutique Sweet Pea, in my local area. 

In 2018 I took the brave step of setting up my own little online boutique and this is where I am today!

Loving life with Boutiquemma!

Each piece I personally buy for Boutiquemma reflects my enthusiasm for wearable and affordable chic fashion items for us busy mums! I handpick each range with my customers in mind and I have built up a fantastic very loyal clientele who were initially just local, but now I am delighted to say national as well!

I love receiving feedback and seeing my clients looking gorgeous in my collections so please feel free to share your fabulous photos with me and follow me Instagram and Facebook.

Thank you so much for browsing my website!

Love Emma x 


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