My Story

Hi, I’m Emma – passionate about style and all things fashion!

After 25 years in management roles with much-loved UK brands like Jigsaw, Mint Velvet, Hobbs, and The Vestry, and co-founding Sweet Pea Boutique, I decided to follow my dream and launch Boutiquemma – a place to share my favourite chic, on-trend, and affordable pieces with you online.

I love curating pieces that help women feel confident, stylish, and effortlessly put together. What started as a small local boutique has grown into a wonderful community  of fashion lovers across the UK and beyond! I’m thrilled you’re here and can’t wait for you to find pieces you love.

With love,
Emma x